Choosing a Coach


Common mistakes people make while choosing a coach

1.      Coaching is like therapy or consulting.
Coaching is a goal-setting outcome driven service. Therapists focus on the past and how your past experiences influence who you are today. A consultant focuses on what you need in the present or future. Coaches focus on who you are in the present and guide you towards whom want to become in the future.

2.      Coaches are there to tell people what to do.
A coach’s job is to guide a client with questions, actions or directives [homework] towards an idea. A coach might share a concept with a client; however, it is most impactful when clients learn through self-discovery. A good coach stimulates a client to grow organically towards their goals instead of telling them what to do.

3.      Coaching is only for people who have problems
This is a very common misconception. In reality, coaching is for anyone who values having support and guidance on the way to living a better more fulfilled life. It is easier to overcome an obstacle before it becomes a problem, and work through it rather than run away. Many successful people have coaches, and even their coaches have coaches.

4.      Coaching is a ‘Magic-Pill’ that guarantees results.
Coaching is only as effective as the clients’ commitment to it. A great coach will hold a client’s focus throughout the session and find appropriate leverage to influence sufficient results. It is up to a client to continue implementing the strategies, follow directive and analyze, learn and adjust their behavior and actions accordingly in given life situations that they go through.

5.      There is no need to hire coach.
With variety of content and products available online for free and for purchasing – hiring a coach may seem like a formality. For select few this may be true. Most common problem with the approach of self-study is lack of accountability and follow-through. Over 85% of people who purchase books or programs do not finish them, and some abandon the task after first few days.
Having a coach that you pay for provides an adequate amount of leverage to continue being committed and accountable to the process of transformation. In addition, sorting through hours of content online won’t replace a personalized targeted approach to a solution that a coach can provide.

6.      Coaching is only effective in-person.
This is farther from the truth than it might seem. When it comes to effective coaching, visual stimulation such as video or in-person coaching may interfere with amount of information a client receives. Having to work ‘blind’ sometimes removes the distractions of the background, reduces self-consciousness and helps clients stay on-task. In-person or video sessions are the primary options to be considered nevertheless. Seeing clients physiology during the session, response so certain words and concepts is definitely helpful in guiding a coach towards possible triggers or buried beliefs.

7.      All coaches provide the same service.
Over the past 20 years coaching industry has evolved into a multitude of diverse niches with various skill levels within those niches. Coaching services you want will significantly vary by the type of coaching you need. There are life coaches, business coaches, health coaches, spiritual coaches, relationship coaches and much more. Before you set out to find a coach, you need to be honest with yourself in regards to what you want and what your goals are. From that point on it will be a lot easier to find the coach you want and it will be easier for your coach to guide towards your goals.

8.      Only Certified coaches are good.
This is a huge topic for discussion within the coaching industry. With coaching, same as with therapy there are hits and misses. I’ve gone to therapists and coaches who were amazing and to those who were awful. Certification does not guarantee that a coach will be good.
As a student of both certified and non-certified schools I can tell you that certified school provided a formal dry training of what coaching is; however, I leaned the best skills and content going through a non-certified program. Results of each program out there significantly vary from coach to coach due to personal learning capabilities.

9.      Coaching is expensive and a luxury.
Coaching does not have to cost a fortune, however paying money for you coaching services is a necessity. Paying for coaching turns into leverage for change, accountability and commitment. When people get free coaching, they do not associate value to it. When they get amazing outcomes for free – they get results without sacrifice, thus the value of those results is diminished from the very beginning, eventually leading to lack of fulfillment.

10.  Coaching is not easy.
As Tony Robbins says: If it would be easy – it would not be worth it.
No one said that coaching cannot be fun! A great coach will make sure to create a path that is easiest for their clients to follow. We tackle the challenges from within and removing factors that cause resistance. Coaching may be difficult in the beginning; however, after a while your life transforms and the results you reap are worth the efforts.